Long description – new University of Otago brand

The University of Otago’s new brand, made up of its name, new te reo Māori name, and new tohu (symbol), is displayed. The University’s name in English is in large text, with the new te reo Māori name, “Ōtākou Whakaihu Waka”, in smaller text below. The text sits to the right of the new University tohu. The tohu is in the shape of an “O”, or circle, with a macron, or line, above. The ends of the macron are angled so that it resembles the shape of a waka. The “O” consists of two crescent-shaped halves.

Each half of the tohu is formed by three lines, which narrow and meet in a point at the top and the bottom of the tohu, where the two halves meet each other. Each half also has a stroke that curves inwards, into a point emerging from the inner edge of the crescent. On the left half, this point curves upwards and in towards the centre of the tohu; on the right half it curves downwards and in.

The text is white and the tohu is gold, with a dark blue background.